Nokia emerged as the most trusted brand in India according to the survey conducted by Trust Research Advisory (TRA). Sachin Tendulkar was ranked ahead of Father of Nation, Mahatma Gandhi. If you really want to know the mood of nation, conduct the survey by taking the sample from all sections of society. Survey was conducted in 9 cities. What about rural people. I think rural people are also Indians. The Brand Trust Report, (Urban?!) India Study 2011: 1. Nokia 2. Tata 3. Sony 4. LG 5. Samsunng Trusted leaders like APJ Abdul Kalam should stay away from releasing survey reports which do not take into account the views of rural Indians. Price of the report: 4,350 rupees. Pages: 116 … [Read more...]
Top Indian newspapers and magazines
Indian Readership Survey (IRS R2) gave rare insights into the media growth. FM Radio and Internet are the fastest growing mediums while magazine readership is in steep decline. Very few daily newspapers showed increase in readership. Cinema viewership is in decline while TV viewership is rising. Cricket Samrat is the top sports magazine in India. Hindi magazines are enjoying more readership than English magazines. Saras Salil is the No.1 magazine in India while Dainik Jagran is the undisputed leader in the newspaper segment. Highlights of the IRS R2: Top 5 English newspapers in India in readership: 1. Times of India is the No.1 English daily in India (133.4 lakh readership)2. Hindustan Times (63.5 lakh)3. The Hindu (52.8 lakh)4. The Telegraph (29 lakh)5. Deccan Chronicle (28 lakh). Top 5 Hindi dailies in India: Hindustan is gradually gaining. 1. Dainik Jagran (557.4 lakh)2. Dainik Bhaskar (305.8 lakh)3. Amar Ujala (282.2 lakh)4. Hindustan (235.3 lakh)5. Rajasthan Patrika (131.9 lakh) Top regional newspapers: No significant changes in the top order except fall in readership. 1. Assam: Asomiya Pratidin (60.2 lakh)2. Bengal: Anand Bazar Patrika (15.5 lakh)3. Gujarati: Gujarat Samachar (84.7 lakh)4. Karnataka: Vijay Karnataka (92.2 lakh)5. Malayalam: Malayala Manorama (121.8 lakh)6. Marathi: Lokmat (199.3 lakh)7. Tamil: Daily Thanthi (205.6 lakh) - rising star.8. Telugu: Eenadu (144.1 lakh) Top 5 English Magazines in India: India Today is the undisputed leader in the both hindi and english news magazine segment. 1. India Today: 68.5 lakh readership.2. Readers Digest: 40 lakh3. General Knowledge Today: 35.2 lakh4. Competition Success Review: 26.8 lakh5. Stardust: 19.2 lakh. Top 5 Hindi magazines:1. Saras Salil: 84.6 lakh.2. India Today Hindi: 58.1 lakh3. Meri Saheli: 54.5 lakh4. Cricket Samrat: 47.9 lakh5. Pratiyogita Darpan: 43.6 lakh. Top dailies in Delhi: 1. Hindustan Times2. Times of India3. Economic Times. Top newspapers in Mumbai: Hindustan Times is gaining. 1. Times of India2. Mumbai Mirror3. DNA4. Hindustan Times5. Economic … [Read more...]



